Services (the great PR secret)
To tell the truth, there is no PR secret, it’s just a craft. If you practice it for some time, you should become good at it.
Contrary to the belief of many people in PR agencies, they are not smarter than their clients or the journalists, just better at their own craft. Here is more on how we practice our craft:
For direct communication with the press, we employ the classic instruments as well as Social Media: Press releases, interviews, background talks, visits to editorial offices and press conferences. We document the results of our activities by collecting, preparing and evaluating clippings from printed media, treating the electronic media similarly on request.
Jutta K. evaluates and chooses print media
Media analysis and selection
From our 3000-plus database, we develop individual distribution lists for each client. This includes various different media groups and special attention to the core opinion leaders.
Press office/media support
All relevant information about your company and its products and services is available to journalists through Knodt PR. We also organize interview partners and acquire new media contacts.
We organize the distribution of test products and review copies, identifying the real expert journalists and cutting out the freeloaders. If required, we can arrange the use of your products for cooperative promotions.